Alex K. Pedersen
(913)244-2460
apedersen0721@gmail.com
Education:
Emporia State University (2006-2011)
Bachelor of Arts
Major: Communication, PR emphasis
Minors: Journalism, Theatre
Previous experience:
Frankenstein Trikes – Marketing Director
Jul 2016 – Present
Social Media Management and Advertising
-Create, curate, analyze, and manage content and advertising on Facebook, Meta Business Suite and Facebook Ads, Instagram, Youtube, and Pintrest
Google Digital Advertising
-Create, implement, analyze, and manage Google Adwords campaigns including discovery campaigns, video action campaigns, video reach campaigns
-Develop, utilize, and analyze A/B tests of various aspects of campaigns
Google Suite Management
-Develop and manage Google-based online presence and analyze potential client and market trends through Google Marketing Platform products including Merchant Center, Analytics, Data Studio, Google Analytics 4, Google Business, discovery campaigns, video action campaigns, video reach campaigns, Business Profile, and SEO Optimization
Graphic Design / Print Advertising
-Design and create original logos for digital and print media
-Design and create original print advertising and ad copy
Promotional Magazine Article Writing
-Author written articles and photograph subjects for print and digital magazines
Sales and Public Relations
-Phone, In-person, and Digital Sales, eBay,
-Phone, In-person, and Digital Customer Relations Development, including building an interactive Social Media-based community with nearly 10,000 members
Social Media Public Relations
-Create, cultivate, and moderate social communities based around company products
-Strategically interact with potential clients via various social media
Event Coordination/Organizational Outreach
-Coordinate and establish relationships with various non-profit organizations in order to create community building, fundraising, and veterans memorial events
Videography/Photography
-Operate and maintain of Nikon DSLR cameras, light steadicams, 360 video camera, as well as various audio equipment
Human Resources
-Development of Employee Handbook, Interpersonal Relationship Management
IT and Cybersecurity
Implement cybersecurity measures, implement Secure Sockets Layer (SSL) on website
G-Sharp Guitars – Owner, Marketing Director, Sales
August 2014 – Present
Social Media Management and Advertising
-Create, curate, analyze, and manage content and advertising on Facebook, Meta Business Suite and Facebook Ads, Instagram, and Youtube
Google Suite Management
-Develop and manage Google-based online presence and analyze potential client and market trends through Google Marketing Platform products including Merchant Center, Analytics, Data Studio, Google Analytics 4, Google Business, discovery campaigns, video action campaigns, video reach campaigns, Business Profile, and SEO Optimization
Graphic Design
-Design and create original logos for digital and print media
-Design and create original print advertising and ad copy
Sales and Public Relations
-Phone, In-person, and Digital Sales on eBay and Reverb
-Manage Client-Company Relations
Website Development
-Create, manage, and maintain company website and web presence
Artist Outreach
-Create and maintain relationships with artists and influencers
Skills:
Adobe Suite: Photoshop, Illustrator, InDesign, Premiere, After Effects, Acrobat
Microsoft: Word, Excel, PowerPoint
Language: Proficient in Norwegian