Resumé

Alex K. Pedersen

Alex K Pedersen

(913) 244-2460 | apedersen0721@gmail.com | Kearney, MO 64060 | https://www.linkedin.com/in/alex-k-pedersen-20039674/

Professional Summary

Marketing Director with 10+ years of experience leading digital advertising, brand strategy, content creation, and web development. Proven success managing marketing budgets, building engaged online communities, optimizing digital customer experiences, and driving measurable growth

Education

Emporia State University — Emporia, KS
Bachelor of Arts (B.A.) – Communication (Public Relations emphasis)
Minors: Journalism, Theatre | 2006–2011

Professional Experience

Frankenstein Trikes — Marketing Director, Customer Relationship Management, Brand and Content Strategist
Jul 2016 – Present | Pleasanton, KS

  • Achieved gross marketing ROI exceeding 1:60 while managing a 50% reduction in annual budget without a decline in sales, demonstrating disciplined budget stewardship and performance accountability.
  • Grew brand presence across Facebook (54,000+ followers), YouTube (5,000+ subscribers, 2.1M views), Instagram (2,700+ followers), and TikTok (97,000+ reached audience); generated 10.6 million Facebook content views and 405,000 engagements in a single year.
  • Developed and managed B2B relationships with businesses and nonprofits local and nationwide, creating tailored marketing solutions and negotiating orders to build strong client partnerships.
  • Translated brand objectives into cross-platform content strategies, managing creative production, media buying, SEO, web development, and analytics reporting simultaneously.
  • Designed original logos, apparel graphics, advertising assets, large-scale signs and wraps, and a wide range of social media content to support branding and sales initiatives.
  • Created and cultivated a brand-based Facebook community of over 16,800 members to drive customer loyalty and engagement. Utilized ongoing customer-based content to further build brand loyalty.
  • Covered full Sales Manager responsibilities during a staffing transition, managing end-to-end customer relationships, QuickBooks transactions, and post-sale follow-up.
  • Organized fundraising events and veterans memorial initiatives in collaboration with nonprofit organizations.

G-Sharp Guitars — Owner Operator
Aug 2014 – Present | Pleasanton, KS

  • Built and launched a fully operational e-commerce storefront on g-sharpguitars.com, managing end-to-end order fulfillment, customer experience, and online sales growth.
  • Grew YouTube to 338,400+ total views and 8,300+ watch hours, Facebook to 4,600+ followers with 17,200 three-second views and 1,400 one-minute views organically.
  • Attended Summer and Winter NAMM trade shows for industry networking, product discovery, and dealer relationship development.
  • Represented G-Sharp Guitars at the Amigos Arlington Guitar Show, managing display booth, engaging customers, and driving sales.
  • Designed all branding assets and marketing materials, including original logos, promotional graphics, and multimedia content.
  • Built and optimized the company’s website for SEO performance, user experience, and online sales growth.
  • Managed day-to-day business operations, including financial accounting, tax compliance, budgeting, and vendor management.
  • Handled product packaging, shipping, and fulfillment logistics to ensure timely and accurate delivery to customers.
  • Operated a physical retail storefront (2014–2017), overseeing inventory management, customer service, merchandising, and in-store sales.
  • Established and nurtured partnerships with local artists, international touring musicians, content creators, and non-profit organizations to enhance brand visibility and customer outreach.

Frankenstein Trikes — Marketing Assistant/Consultant
Jul 2011 – July 2016 | Pleasanton, KS

  • Supported campaign development, content production, Google Ads management, trade show execution, and client communications across print and digital channels. Designed print advertisements for major motorcycle magazines

Skills

  • Digital Marketing Platforms: Meta Business Suite, Facebook Ads Manager, Google Ads, Google Analytics 4, Google Merchant Center, Google Business Profile, Pinterest Ads, TikTok Ads Manager
  • Creative Tools: Adobe Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, Dreamweaver, Acrobat
  • Content Creation: Copywriting, Press Release Writing, Graphic Design, Apparel Design, Photography, Videography
  • Web Development: WordPress, HTML, SEO Optimization, UX/UI Collaboration, E-Commerce
  • Sales Platforms: eBay, Reverb, Google Shopping, Shopify (basic), Custom E-Commerce (g-sharpguitars.com)
  • Business Operations: Accounting, Vendor Management, Inventory Management, Tax Compliance, QuickBooks
  • Communication Tools: Office 365, Google Meet, Microsoft Teams, WhatsApp
  • Other: Event Planning, Trade Show Management, Community Engagement, CRM, Cybersecurity Awareness
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