Resumé

Alex K. Pedersen

Alex K Pedersen

(913) 244-2460 | apedersen0721@gmail.com | Kearney, MO 64060 | https://www.linkedin.com/in/alex-k-pedersen-20039674/

Professional Summary

Marketing Director with 10+ years of experience leading digital advertising, brand strategy, content creation, and web development. Proven success managing marketing budgets, building engaged online communities, optimizing digital customer experiences, and driving measurable growth for businesses.

Education

Emporia State University — Emporia, KS
Bachelor of Arts (B.A.) – Communication (Public Relations emphasis)
Minors: Journalism, Theatre | 2006–2011

Professional Experience

Frankenstein Trikes — Marketing Director, Customer Relationship Management, Content Strategist
Jul 2016 – Present | Pleasanton, KS

  • Plan, execute, and optimize digital advertising campaigns across Facebook, Instagram, Pinterest, YouTube, and Google Ads; manage an annual marketing budget of $80,000 to maximize ROI, achieving a 1:100 gross ROI.
  • Develop and maintain company website; implement SEO strategies, Google Business optimization, and analytics tracking through Google Marketing Platform and GA4.
  • Founded and grew the Frankenstein Trikes YouTube channel from the ground up to 4,800+ subscribers, 1.6 million total views, and 82,100+ hours of watch time lifetime.
  • Founded and scaled the Frankenstein Trikes TikTok account, accumulating 99,000+ post views, 8,200+ likes, 1,300+ comments, and 980+ shares.
  • Founded and manage Frankenstein Trikes’ Facebook presence, growing the page to 53,000+ followers; over a 1-year period, generated 5 million content views, 648,000 three-second views, 6,800 one-minute views, 250,000 engagements, and 2,100 net new followers.
  • Founded and manage Frankenstein Trikes’ Instagram presence, growing the account to 2,700+ followers alongside the broader cross-platform social strategy.
  • Conceived and executed an online Facebook trike show during the COVID-19 pandemic, attracting 100+ entrants and awarding $1,000 in prizes, demonstrating adaptability and community engagement during a period of zero in-person events.
  • Design original logos, apparel graphics, advertising assets, and social media content to support branding and sales initiatives.
  • Author press releases and promotional magazine articles; produce photography and videography content for digital and print media.
  • Cultivate and moderate an interactive social media community of over 15,000 members to drive customer loyalty and engagement of target potential clients.
  • Develop and manage B2B relationships with motorcycle shops, ensuring product availability, creating tailored marketing solutions, and negotiating orders to meet clients’ needs and build strong client relationships through personalized communications.
  • Represented Frankenstein Trikes at Wide Open Bike Show (2016+), managing brand presence, engaging with prospective customers, and driving sales leads.
  • Temporarily assumed full Sales Manager responsibilities, including managing customer sales end-to-end, recording transactions in QuickBooks, processing and applying shipping labels, and conducting post-sale customer follow-up to ensure satisfaction.
  • Organize fundraising events and veterans memorial initiatives in collaboration with nonprofit organizations.
  • Develop internal employee policies and cybersecurity protocols, including SSL website security.
  • Support procurement logistics and parts sourcing, coordinating with vendors to ensure timely fulfillment.

G-Sharp Guitars — Owner Operator
Aug 2014 – Present | Pleasanton, KS

  • Develop and execute comprehensive digital marketing strategies across Facebook, Instagram, YouTube, and Google Ads to drive brand growth and sales.
  • Built and launched a fully operational e-commerce storefront on g-sharpguitars.com, managing end-to-end order fulfillment, customer experience, and online sales growth.
  • Founded and grew the G-Sharp Guitars YouTube channel from the ground up to 648 subscribers, 337,000+ total views, and 8,300+ hours of watch time lifetime.
  • Founded and manage G-Sharp Guitars’ Facebook presence, growing the page to 4,600+ followers; in a recent 60-day period, generated 40,000 content views, 14,000 three-second views, 1,200 one-minute views, and 1,400 interactions.
  • Founded and manage G-Sharp Guitars’ Instagram presence, growing the account to 690+ followers.
  • Attended Summer and Winter NAMM trade shows for industry networking, product discovery, and dealer relationship development.
  • Represented G-Sharp Guitars at the Amigos Arlington Guitar Show, managing display booth, engaging customers, and driving sales.
  • Design all branding assets and marketing materials, including original logos, promotional graphics, and multimedia content.
  • Build and optimize the company’s website for SEO performance, user experience, and online sales growth.
  • Manage day-to-day business operations, including financial accounting, tax compliance, budgeting, and vendor management.
  • Handle product packaging, shipping, and fulfillment logistics to ensure timely and accurate delivery to customers.
  • Operated a physical retail storefront (2014–2017), overseeing inventory management, customer service, merchandising, and in-store sales.
  • Establish and nurture partnerships with local artists, international touring musicians, content creators, and non-profit organizations to enhance brand visibility and customer outreach.

Frankenstein Trikes — Marketing Assistant/Consultant
Jul 2011 – July 2016 | Pleasanton, KS

  • Assisted in planning, filming, and editing promotional video content for trade shows and marketing campaigns.
  • Photographed products, events, and company operations for use in print and digital marketing materials.
  • Designed and produced print advertisements for Easyriders and American Rider magazines.
  • Managed Google Ads campaigns to drive online traffic and brand visibility.
  • Assisted with website content updates and media uploads to support SEO and digital presence.
  • Leveraged Flickr as part of an early SEO and content distribution strategy, increasing online discoverability.
  • Answered customer inquiries via phone and email; provided product quotes and assisted in establishing early dealer connections.
  • Coordinated parts procurement logistics, including sourcing and transporting components to support production timelines.
  • Designed trade show signage and assisted with setup, management, and teardown of booths at Wide Open Bike Shows (2014, 2015).
  • Assisted in planning, coordinating, and photographing customer appreciation parties and trike shows (2012, 2013); coordinated a videographer to film the 2013 event.
  • Provided administrative support for marketing and operational functions.

Skills

  • Digital Marketing Platforms: Meta Business Suite, Facebook Ads Manager, Google Ads, Google Analytics 4, Google Merchant Center, Google Business Profile, Pinterest Ads, TikTok Ads Manager
  • Creative Tools: Adobe Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, Dreamweaver, Acrobat
  • Content Creation: Copywriting, Press Release Writing, Graphic Design, Apparel Design, Photography, Videography
  • Web Development: WordPress, HTML, SEO Optimization, UX/UI Collaboration, E-Commerce
  • Sales Platforms: eBay, Reverb, Google Shopping, Shopify (basic), Custom E-Commerce (g-sharpguitars.com)
  • Business Operations: Accounting, Vendor Management, Inventory Management, Tax Compliance, QuickBooks
  • Communication Tools: Office 365, Google Meet, Microsoft Teams, WhatsApp
  • Other: Event Planning, Trade Show Management, Community Engagement, CRM, Cybersecurity Awareness, Notary Public (Kansas), Registered Minister — Universal Life Church Ministries
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