Alex K. Pedersen

(913) 244-2460 | apedersen0721@gmail.com | Kearney, MO 64060 | https://www.linkedin.com/in/alex-k-pedersen-20039674/

Professional Summary

Marketing Director with 10+ years of experience leading content strategy, brand messaging, and digital advertising across B2B and D2C environments. Proven record of translating product knowledge and customer insights into clear, reusable messaging systems deployed across paid media, web, social, print, and events. Known for disciplined budget stewardship, measurable growth, and full-stack content production from strategy through execution.

Professional Experience

Frankenstein Trikes — Marketing Director, Brand and Content Strategist
Jul 2016 – Present | Pleasanton, KS

Achieved gross marketing ROI exceeding 1:60 while absorbing a 50% reduction in annual budget with no decline in sales, demonstrating disciplined budget stewardship and performance accountability.
Translated product knowledge and brand objectives into cross-platform content strategies, developing messaging frameworks and reusable content and ad templates deployed across paid media, organic social, web, print, and events while managing creative production, media buying, SEO, and analytics reporting simultaneously.
Own end-to-end paid social strategy across Meta and Pinterest, including audience segmentation, creative testing, objective selection, and budget allocation, reaching 3 million people in the past year at $0.10 cost per link click, an 81 percent reduction year over year while more than doubling reach.
Segment audiences by demographic, model interest, and household income to reach underserved rider markets, and test carousel, customer testimonial, product series, and video creative against each segment to identify top performers.
Developed and managed B2B relationships with businesses and nonprofit organizations locally and nationwide, creating tailored marketing solutions and negotiating orders to build long-term client partnerships.
Interviewed customers, B2B and nonprofit partners, and program recipients on and off camera, producing spotlight features, testimonials, and promotional magazine articles and converting their stories into a repeatable proof-point content series across video, social, web, and print.
Built AI-assisted content workflows and applied generative engine optimization (GEO), structuring content for discoverability in AI-driven search alongside traditional SEO.
Build and manage Google Ads campaigns end to end, including Search and YouTube video action campaigns, keyword research and strategy, campaign structure, conversion tracking, and A/B testing of creative, copy, and targeting.
Deliver performance analysis and reporting to leadership, translating campaign data into budget and optimization recommendations.
Grew brand presence across Facebook (54,000+ followers), YouTube (5,000+ subscribers, 2.1M views), Instagram (2,700+ followers), and TikTok (97,000+ reached audience), generating 10.6 million Facebook content views and 405,000 engagements in a single year.
Created and cultivated a brand-based Facebook community of over 16,800 members, using ongoing customer-generated content to deepen loyalty and engagement.
Designed original logos, apparel graphics, advertising assets, and large-format print including trade show banners, vehicle wraps, and window graphics, plus a wide range of social media content supporting branding and sales initiatives.
Produce photo and video content end to end, writing scripts, directing coworkers and customers as on-camera talent, and serving as on-camera host, shooting on Nikon DSLR, iPhone, and Insta360 cameras and editing in Premiere Pro and After Effects. Create product and promotional photography for web, e-commerce, and print advertising.
Covered full Sales Manager responsibilities during a staffing transition, managing end-to-end customer relationships and QuickBooks transactions, and developed templated post-sale email follow-ups for retail and B2B customers to support satisfaction and retention.
Organized fundraising events and veterans memorial initiatives in collaboration with nonprofit partners, strengthening community and organizational relationships.

G-Sharp Guitars — Owner Operator
Aug 2014 – Present | Pleasanton, KS

Acquired a direct-to-consumer e-commerce guitar brand and rebuilt its digital presence from scratch through almost entirely organic content, growing YouTube to 338,400+ total views and 8,300+ watch hours and Facebook to 4,600+ followers, all on under $2,000 in lifetime paid spend.
Own the full content and messaging strategy solo, designing all branding assets and marketing materials including original logos, promotional graphics, product photography, trade show banners and large-format displays, and multimedia content.
Built and optimized the company website for SEO performance, user experience, and online sales, managing a fully operational e-commerce storefront at g-sharpguitars.com.
Established and nurtured influencer and creator partnerships with local artists, international touring musicians, and content creators, along with nonprofit collaborations, to expand brand visibility and reach.
Represented the brand at Summer and Winter NAMM trade shows and the Amigos Arlington Guitar Show, managing booth display, customer engagement, and dealer relationship development.
Manage day-to-day operations including order fulfillment, financial accounting, tax compliance, budgeting, and vendor management, and operated a physical retail storefront from 2014 to 2017.

Frankenstein Trikes — Marketing Assistant/Consultant
Jul 2011 – Jul 2016 | Pleasanton, KS

Supported campaign development, content production, Google Ads management, trade show execution, and client communications across print and digital channels, including print advertisements for major motorcycle magazines.

Education

Emporia State University — Emporia, KS
Bachelor of Arts (B.A.) – Communication (Public Relations emphasis)
Minors: Journalism, Theatre | 2006–2011

Skills

Digital Marketing: Meta Business Suite, Facebook Ads Manager, Google Ads, GA4, Google Merchant Center
AI & Search: AI-assisted content workflows, generative engine optimization (GEO), SEO, Google Search Console (indexing and technical SEO), entity-based content structuring
Creative Tools: Adobe Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, Acrobat
CAD & Fabrication: TurboCAD, OnShape, production-ready designs for laser and plasma cutting for promotional purposes
Content & Production: Copywriting, press release writing, customer interviews and testimonials, customer email communication, graphic design, photography, video production and editing
Web: WordPress, HTML, e-commerce
Language: Proficient in Norwegian